When we began our journey as a firm, we knew that our success would lie in our clients’ success. That principle has led us to continuously raise the bar in pursuing excellent investment outcomes for our clients.
It drove us to deepen and globalize our investment capabilities. It inspired us to innovate constantly to bring new, sophisticated solutions to the market. And to always hold ourselves to the highest standards of integrity and excellence.
We’re excited about the next stage of this journey and what it means for the continued success of our clients.
Explore this interactive timeline to learn more about how we’re reinvesting in our business to deliver choice and value to our clients.
Our purpose
Helping clients thrive and communities prosper
Our success as a company is defined by the long-term well-being of the people that we serve, the places in which we operate, and the planet that we will leave to future generations.
![our purpose module image](/_assets/images/in-page/our-purpose-module-image.png)
Setting a higher standard
RBC Global Asset Management is a proud supporter of Team Canada. Canadian Olympians hold themselves to a higher standard. And when it comes to investing, so do we. A special congratulations to RBC Olympians Brandie Wilkerson and Melissa Humana-Paredes who won Silver in Women’s Beach Volleyball at the 2024 Paris Olympics.
Learn more about how our teams are committed to delivering exceptional investment outcomes for our clients every day.
Want to delve deeper into our story?
We are driven by five core pillars to deliver exceptional investment outcomes and valued insights to clients.
Client first
We put our clients’ interests first
A culture of excellence
We foster a strong culture of collaboration and diversity
Global expertise
We offer expansive global capabilities and a diversified breadth of investment solutions
Responsible Investment
We are an active, engaged and responsible investor
Power of human + machine
We embrace innovation and harness the power of human and machine
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